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Display & Digital
Put your brand where fans read, research and follow the action. Across our website and app, on every device.
Brand power meets
Fan passion.
Where fans live every moment, emotions run high. Make your brand part of that passion.
PRINT · DIGITAL · VIDEO · SOCIAL
Explore
01 / REACH THAT MATTERS
At home in motorsport since 1997.More than
Motorsport fans.
From the first race analysis to the next purchase decision: connect your brand with a community interested in motorsport, technology and inspiring brands.
3.3 million
People per month on our website
DACH · 2024 monthly average · Google Analytics
million
Impressions per year
Website, app & social · 2025 · GA4 & platform data
%
have a monthly net income above €4,000
Audience study 2024 · n = 27,934
%
spend at least 5 minutes per visit on our website
Audience study 2024 · n = 27,93402 / MANY WAYS TO REACH OUR COMMUNITY
One passion.
Many ways to connect.
Your goals determine where your brand appears and how we combine the strengths of print, digital, video and social to bring your message right into the heart of the motorsport community.
02 / 04
Video
From the pit lane to the studio: bring your brand into conversations, analysis and compelling video stories.
03 / 04
Social Media
Our community lives motorsport between races, too. Join the conversation.
04 / 04
Print
Premium print, exclusive stories and expert insight. A compelling setting for brands with substance.
03 / A FIRST LOOK
The details make the difference.PURCHASING POWER & DEMOGRAPHICS
Affluent, educated, well positioned
Monthly net income
Education
Professional status
Audience study 2024 · Full profiles in the media kit
AUDIENCE INTERESTS
More than motorsport fans
What our community is interested in · Selected insights
Motorsport
Cars & tuning
Technology & engineering
Media & podcasts
Lifestyle & clothing
Travel & experiences
This is a preview of the statistics. Full data is available in the media kit.
Request media kitFrom your first idea to your next move.
With our media kit.
Who are our readers? Which placement suits your campaign? Our media kit gives you the insights to plan with confidence.
- Audience profiles & interests
- Reach & performance data
- Advertising formats & specifications
- Campaign examples & results
Brake here, and you’re out of the race.
High-spending tech fans. Design aficionados.
Brand-loyal power users.
Your message doesn’t just appear –
it fires exactly where it makes an impact.
04 / YOUR NEXT POLE POSITION
Everything for your
next campaign.
Request our media kit and discover the opportunities for your brand.
All the insights. All the formats.
Delivered to your inbox.
Your media kit by email
Tell us a little about yourself. We’ll send you audience profiles, reach figures, advertising formats and campaign examples to help you plan.